Being in the online marketing business, we are always reading the statistics and watching videos go 'viral' within the viewing community. From 2010 numbers are still being released and the evidence of how powerful video is as well as its growth potential is staggering. Many small to medium sized businesses are finding it difficult to grasp the concept on how important having a video truly is in today's marketplace.
I was fortunate enough to be a guest of Jeff Rosenthal this past week and partake in a private tour of The Simon Wiesenthal Center Museum of Tolerance. The guest speaker, Renee Firestone, a Holocaust survivor, gave a powerful speech depicting how one overcomes adversity. After listening to her detailed account of survival, I found myself nothing short of amazed of how eloquently she relayed her story and the passion she has for educating others with the willingness to share such a painful and traumatic memory.
Out of all the museums I have been to throughout the States and Europe, I certainly was not expecting what I witnessed at this location. It is a state of the art depiction, using modern technology and video that allows one to fully grasp a day in the life of an individual that lived or died during this period of history.
I thought I understood the power of video before this experience. Now, not only do I have a new outlook of what a video can represent, but also the impact it can leaves on its viewership.
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